Thursday, May 14, 2009
photochromatic ink + visionaire = brilliant
I have been reading about the wonders of photochromatic ink.
the amazing publication visionaire [http://www.visionaireworld.com]
has printed the new issue 56 solar using this technique. in artificial light the book is in black and white, but in sunlight the colors appear, giving the issue a new dimension. the ink is transparent, but the heat of the sun brings out its color, which becomes transparent again when the temperature lowers.
the collaboration with calvin klein features work from yoko ono, peter lindbergh, ryan mcginley, among others.